Associates & Partners

We have a great team of expert associates, working collaboratively with us to design and deliver development programmes in coaching and leadership.  Each of the team also offers development in their own right and links are given here to their businesses.  Meet the team here:

lightbulbKathyKathy Beevers – a learning and development expert who has written a number of books in the field.  Kathy designs and delivers excellent programmes and also carries out assessment for WSA Coaching.  Kathy runs Lightbulb Learning


Jane Cox – an excoachinthecitypert coach with an MSc in Coaching from Henley.  Jane’s background is in senior leadership.  Jane designs and delivers fun programmes yet with an emphasis on professional practice.  Jane runs CoachintheCity


Kerry Forster – is a Chartered Fellow of CIPD with qualifications in HR as well as a post-grad diploma in coaching, together with a range of pyschometric testing.  Kerry delivers with a great facilitative style and she also undertakes internal quality assurance for WSA Coaching.  Kerry runs Third Rock Consulting Ltd

Jane Lloyd

Amaranth_Logo for WebJane Lloyd – an experienced and qualified NLP master practitioner and clinical hypnotherapist with a background in leadership and coach training.  Jane has a fun approach to work and she runs Amaranth Lloyd Ltd

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Wendy Strohm – an expert coach and leadership traCaptureiner with an MA in HRM and post-grad diploma in coaching.  Wendy has a range of psychological testing and is a Charterd Fellow with CIPD, CMI, and other associations.  Wendy is responsible for WSA Coaching – maintaining the qualification approval and is the business owner.  Wendy has additional roles for CIPD – see for further info.


We work in partnership with a number of organisations to offer in-house programmes.  An example of this is a highly successful consultancy project to build a coaching culture within a government department with offices all over the UK.  WSA Coaching has helped to facilitate this culture change and to train and qualify the central coaching team.

We have links with other training providers to share our coaching expertise within their programmes.  This includes the following partnerships:

Busec new logoWe use Busec premises in Petersfield to run some of our courses and work in partnership on a range of programmes.  Busec offer specialist HR qualifications – see

ATIWe work with ATI on a number of programmes, particularly in assessment and quality assurance across the UK as well as bespoke leadership programmes with international delegates.  See ATI at

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Wendy being presented with thank you gifts from an Indonesian bank executive at an ATI leadership training programme run at Middlesex University.